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Intellectual Property

Design Patent

Some products sell because of how they look: the shape of a bottle, the outline of a sneaker sole, the face of a device. When copycats appear, a design patent is often the tool owners reach for.

Reviewed

01 GUIDE

Design Patent: what usually happens

Appearance, not function

A design patent protects the ornamental appearance of a manufactured article, not the way it works. Its scope is defined mainly by the drawings rather than by written claims, so what is shown in solid lines, what is shown in broken lines, and which views are included decide what is protected. A drawing set that captures the entire product can be easier to design around than one focused on the distinctive feature. Designs dictated purely by function generally cannot be protected this way. Unlike a utility application, a design application cannot start as a provisional, and once granted the patent does not require maintenance fees.

How infringement is judged

Infringement is usually tested from the point of view of an ordinary observer familiar with earlier designs in the field: would that person see the accused product as substantially the same as the patented design? Small differences in detail do not necessarily avoid infringement if the overall impression is the same. Remedies for design patents can include the infringer's total profit on the article of manufacture, which in some cases may be a component rather than the whole product. That remedy is unusual in patent law, and it is one reason design patents carry more weight than their simple appearance suggests.

Filing and enforcement in practice

Timing matters here as it does for other patents, because showing the product publicly before filing can count against you, and many foreign systems are less forgiving than the United States. Bring renderings, prototypes, and anything already published, along with a sense of which features buyers notice first. Design patents are also used to support marketplace complaints and actions against imported knockoffs, and those enforcement paths work more smoothly when the drawings were prepared with them in mind. We talk through whether one design patent or several narrower ones fits the product line, and whether trademark or trade dress protection should be pursued alongside it.

02 ATTORNEYS

Who you would be working with

Attorneys at our New York and Washington, D.C. offices handle matters like this one.

05 HOW WE WORK

Client-centered service across jurisdictions

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06 OFFICES

Where we meet clients

Consultations are available in person or remotely.

New York

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(855) 529-7557

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Attorney Advertising. This page is general information about design patent and is not legal advice. Reading it does not create an attorney-client relationship. Outcomes depend on the facts of each matter, and prior results do not guarantee a similar outcome. Laws differ by state and change over time.