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Acceleration of Global Supply Chain Realignment: The Strategic Shift of Korean Companies Toward India and Vietnam

Intensifying U.S.-China tensions, the spread of protectionism, and growing geopolitical risk are rapidly transforming the global supply chain environment.

In response, major Korean companies are moving away from their previous efficiency-centered production structures and pursuing a structural transition centered on supply chain stability and diversification strategies.

This article analyzes the trends in corporate strategy shifts emerging around India and Vietnam, and it examines the implications of these changes.

CONTENTS
  • 1. The Global Supply Chain Is Wavering: The Starting Point of a Corporate Strategy Shift
    • - Supply Chain Vulnerabilities Exposed by the Pandemic
    • - U.S.-China Tensions and the Expansion of Policy Risk
    • - Geopolitical Risk and Logistics Instability
  • 2. “Stability” Takes Priority over Cost: A Change in the Criteria of Corporate Strategy
    • - The Limits of a Single-Production Structure and the Concentration of Risk
    • - The Shift Toward Supply Chain Diversification and a Multi-Hub Strategy
  • 3. A Supply Chain Realigning Toward India and Vietnam: A Shift in the Strategic Axis
    • - Vietnam: An Upgrade into a Manufacturing-Centered Hub
    • - India: A Strategic Hub Securing Both Production and a Market
  • 4. The More the Supply Chain Diversifies, the Greater the Risk: New Challenges Facing Companies
    • - Risks That May Arise
    • - Legal Disputes That May Arise
  • 5. Global Business Structures Must Differ from the Design Stage
    • - Strategic Support from the Corporate Legal Group

1. The Global Supply Chain Is Wavering: The Starting Point of a Corporate Strategy Shift

In recent years, the global supply chain has been placed in an environment entirely different from the past.

The very criteria by which companies design their production and procurement structures are changing.

In the past, reducing production costs and efficiency were the core criteria, but in recent years the sustainability of the supply chain and risk management have come to serve as more important criteria.

This change is the result not of any single event but of multiple combined factors.

In particular, the supply chain disruptions that companies actually experienced after the 2020 pandemic are regarded as a key factor that triggered the strategic shift.

Supply Chain Vulnerabilities Exposed by the Pandemic

During the COVID-19 pandemic, the suspension of factory operations in Wuhan and Guangdong, China, had a direct impact on global manufacturing as a whole.

For example, according to the market analysis firm AutoForecast Solutions, the automotive industry suffered production losses of more than approximately 7.7 million vehicles in 2021 due to the semiconductor shortage.

In addition, the SCFI (Shanghai Containerized Freight Index), a global ocean freight rate index, surged from around 1,000 in 2020 to over 5,000 in 2021, a phenomenon in which logistics costs increased by four to five times.

This experience served as an occasion that prompted companies to reexamine the criteria of their supply chain strategies.

The recognition spread that, rather than a structure that minimizes production costs, it is necessary to build a diversified structure so that risk in a particular region does not affect overall production.

U.S.-China Tensions and the Expansion of Policy Risk

The conflict between the United States and China is another key factor in the structural change of supply chains.

Notably, the United States, through the CHIPS and Science Act (2022), is providing subsidies for semiconductor production while at the same time imposing conditions restricting advanced semiconductor investment in China.

In addition, the U.S. Department of Commerce has strengthened the Export Administration Regulations (EAR) to restrict exports of semiconductor equipment and technology to China.

From a corporate standpoint, these regulations are creating a structure in which “the choice of a production location is itself a choice of regulatory risk.”

This is because, when production is concentrated in a particular country, the entire business can be affected by policy changes surrounding that country.

Geopolitical Risk and Logistics Instability

The Russia-Ukraine war dealt a direct shock to the energy and raw material supply chains.

Rising natural gas prices and the sharp increase in the prices of key metals such as nickel and aluminum changed the cost structure of manufacturing as a whole.

With the added escalation of tensions in the Middle East and maritime risk in the Red Sea, supply chain uncertainty is expanding even further.

Some shipping companies are choosing routes around Africa instead of the Suez Canal, and as a result, transport times and costs are increasing simultaneously.

These changes are making it difficult to forecast procurement schedules and production plans, and the need for companies to design their supply chains more flexibly is growing.

2. “Stability” Takes Priority over Cost: A Change in the Criteria of Corporate Strategy

New Southern Policy change in the criteria of corporate strategy

Companies are now giving priority not to the “cheapest production location” but to a “structure in which supply is maintained.”

This shows that the criteria of supply chain strategy are moving from a cost-centered approach to a stability-centered one.

The Limits of a Single-Production Structure and the Concentration of Risk

The previous China-centered production structure was a highly effective approach in terms of cost reduction and production efficiency.

In fact, global companies long maintained a strategy of concentrating production in China, which was advantageous in terms of labor costs and infrastructure.

However, this structure carries the problem that risk is concentrated in a particular region.

Category

Content

Advantages

Low production costs, high production efficiency

Limitations

Expanded risk due to supply chain concentration

Result

Disruption to entire production when an external shock occurs

In the end, companies have come to face a situation in which they must simultaneously consider a structure that can diversify risk while maintaining production efficiency.

The Shift Toward Supply Chain Diversification and a Multi-Hub Strategy

To address these limitations, companies are revising their strategies in the direction of diversifying their production hubs.

This is closer to redesigning the supply chain as a whole than to merely adding production bases.

Diversification of production bases: moving production away from a China-centered structure to Vietnam, India, Mexico, and elsewhere

Dual-sourcing of the supply chain: procuring key components from multiple countries

Adjustment of inventory strategy: securing a certain level of safety stock instead of a minimum-inventory approach

A change of this kind is leading to a structure in which the functions of the supply chain are divided by region.

Production is relocated mainly to Southeast Asia and India, research and development functions are retained in the home country or at certain key hubs, and market response is conducted with a focus on local consumption.

This multi-hub structure is a design intended to prevent a situation in which the entire supply chain is suspended at once even if a problem occurs in a particular region.

At the same time, it can be understood as a strategy that seeks to secure both efficiency and stability by distinguishing functions by region.

3. A Supply Chain Realigning Toward India and Vietnam: A Shift in the Strategic Axis

The supply chain diversification strategy is taking concrete form as an expansion of investment in particular regions.

Global companies are currently moving to the stage of establishing new key hubs, and at the center of this lie India and Vietnam.

Vietnam: An Upgrade into a Manufacturing-Centered Hub

Vietnam is a country that has already established itself as an important production base in global manufacturing.

In the case of Korean companies in particular, large-scale production infrastructure has been built centered on Samsung Electronics, and it performs a central role across the electronics and components industries.

Recently, a trend has emerged in which production expands beyond simple assembly to encompass research and development functions, and Samsung Electronics' operation of its Hanoi R&D center is a representative example demonstrating this change.

In addition, the Vietnamese government is actively working to attract foreign investment while promoting policies to foster semiconductors and advanced industries.

This is acting as a factor accelerating the transition from a production base to a technology-based industrial hub.

However, Vietnam still has the limitations of a shortage of advanced technical personnel and an immature component supply chain, so for the time being it is reasonable to assess it as a complementary hub for diversifying manufacturing functions rather than a structure that completely replaces China.

India: A Strategic Hub Securing Both Production and a Market

India plays an important role in supply chain realignment in a way different from Vietnam.

Its greatest characteristic is that it is both a production base and an enormous consumer market.

A domestic market based on a population of approximately 1.4 billion provides companies with a long-term demand base and forms a structure in which local production and market entry can be pursued simultaneously.

This is also the reason that major companies, including Samsung Electronics and LG Electronics, are expanding their production facilities in India.

In addition, the Indian government is actively promoting the attraction of foreign investment, including by introducing the PLI (Production Linked Incentive) scheme to foster manufacturing.

This provides a policy foundation on which global companies can relocate their production bases.

However, India is assessed as a market with high post-entry operational risk due to the complexity of administrative procedures, insufficient infrastructure, and the possibility of regulatory change.

4. The More the Supply Chain Diversifies, the Greater the Risk: New Challenges Facing Companies

The current supply chain realignment is, rather than a “de-China” trend that replaces a particular country, a process of transition to a multipolar structure that divides functions and roles across several regions.

This structure has the effect of increasing supply stability, but at the same time it entails new risks as the regulations and transaction structures vary by country and grow more complex.

In the end, companies come to face a situation in which, while production risk is reduced, the legal and institutional variables that must be managed expand even further.

Risks That May Arise

Type of Risk

Key Content

Regulatory Risk

Differences in laws and investment regulations across countries give rise to permitting delays and the possibility of changes to the business structure

Contract Risk

Contractual relationships grow complex due to multinational transaction structures, and the scope of liability is unclear

Supply Chain Risk

As production and component procurement are dispersed across multiple countries, a partial delay leads to disruption of the entire production

Logistics Risk

Diversification of transport routes and geopolitical variables give rise to delivery delays and freight rate fluctuations

Dispute Risk

An increase in international transactions gives rise to issues of jurisdiction and governing law, and the resolution of disputes is prolonged

Legal Disputes That May Arise

Type of Issue

Key Content

Investment Structure

Possibility of disputes over equity, management control, and profit distribution when establishing a joint venture (JV)

Permits and Regulation

Investment approval by country, industry regulation, restrictions on foreign investment, and the like

Contract Structure

Issues of the scope of liability and the allocation of risk among supply, logistics, and distribution contracts

Labor and Tax

Application of local labor law and transfer pricing issues

Intellectual Property Rights

Issues of rights protection in the course of technology transfer and joint development

5. Global Business Structures Must Differ from the Design Stage

 New Southern Policy response strategy of the Corporate Legal Group of Daeryun Law Firm LLP

The investment method, contract structure, and allocation of risk have a direct impact, depending on their design, on the likelihood of future disputes and the cost of responding to them.

The more a supply chain is formed across multiple countries, the more a structural design that comprehensively considers the legal systems and regulations of each country becomes necessary.

Strategic Support from the Corporate Legal Group

In an environment where the global supply chain is becoming multipolar, legal review at the business structure design stage serves as a key element of corporate risk management.

Accordingly, the Corporate Legal Group provides practice-oriented support in the following areas.

• Integrated structural advice on overseas investment and joint venture (JV) design that reflects everything from the equity structure and the allocation of management control to exit conditions

• Precise design of the scope of liability and the risk-allocation structure among supply, logistics, and distribution contracts when establishing a multinational supply chain contract framework

• Advance review of the entry structure reflecting each country's permits, restrictions on foreign investment, and industrial policy, and the formulation of response strategies

• Advance analysis of cost risk arising from the application of transfer pricing and local tax and labor regulations, and the design of the structure

• Design of the attribution and protection framework for intellectual property rights that may arise in the course of technology transfer and joint development

In particular, Daeryun Law Firm LLP is building a collaborative infrastructure optimized for companies entering the New Southern region by concluding a close MOU with a local Vietnamese law firm.

Through this, it provides, on a one-stop basis, prompt response strategies and effective legal advice in line with changes in local laws and regulations.

If you wish to systematically manage legal risk from the structural design stage in the course of global business expansion, you are welcome to respond proactively in line with the professional advice of 🔗a corporate attorney.

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