Greenwashing, what are the standards that become problematic in corporate promotion?

Greenwashing means exaggerating or falsely promoting something as more environmentally friendly than it actually is, and is a legal risk that can lead to violations of the Display Advertising Act and ESG regulations.

It is also a matter that, beyond marketing problems, can lead to administrative measures, penalty surcharges, or even civil damages claims if evaluated as false or exaggerated advertising.

In particular, if it becomes a problem in ESG disclosure and investment attraction processes, it can affect corporate trust.

Whether greenwashing exists is judged centered on the following criteria.

① Whether facts
Whether there is objective evidence for environmental claims is most important.

② Accuracy of expression
Cases where only some environmental elements are emphasized to make the entire product appear environmentally friendly may be problematic.

③ Whether information is omitted
Cases of intentionally excluding unfavorable environmental information may also be evaluated as greenwashing.

④ Possibility of consumer misperception
How general consumers perceive the expression becomes a judgment criterion.

Companies can promote environmental elements during ESG response, but to avoid being evaluated as greenwashing, securing objective evidence and managing accurate expression are needed.

In conclusion, when greenwashing may become an issue, it is necessary to accurately organize the violation type and scope of responsibility, prepare related materials systematically, and respond in an organized direction in preparation for subsequent administrative investigations and sanction procedures.