Creator and influencer deals
Brand deals with creators usually turn on deliverables, approvals, and how long the brand may reuse the content. Who owns the posts, and whether the brand can run them as paid ads or repost them on its own channels, should be spelled out rather than assumed, because a creator who keeps the copyright may grant only narrow rights. FTC guidance calls for clear disclosure of material connections such as payment or free products, and both the brand and the creator can draw scrutiny when disclosures are missing. Exclusivity periods, conduct clauses, and the right to take content down are frequent points of negotiation. If the creator works through a manager or an agency, confirm who is actually signing and who receives payment.
Accounts run for a business
When an employee, a contractor, or an agency runs your accounts, the agreement should state that the business owns the accounts and handles, and that login credentials and recovery details stay under company control. Disputes over who owns an account after a working relationship ends are common and hard to unwind without clear terms, especially when a personal name and a brand have grown together. The platforms' own terms of service also apply and may restrict account transfers or certain kinds of promotion. Gather the account list, the people who currently hold access, and any existing contracts with agencies or staff.
What a review settles
Sweepstakes, giveaways, and campaigns built on user-generated content carry legal requirements of their own, and they vary by state. Content that uses music, images, or other people's likenesses needs rights that actually extend to social platforms, which some standard licenses do not. Payment terms tied to views or sales need a clear way to measure them. Reviewing a creator or account agreement, we match the agreement to how the content will be made, posted, and reused, and close the gaps around ownership and disclosure.
