Why a debtor wants an opening bid
A stalking horse bid sets a floor before an auction opens. The debtor gets a committed buyer and a price to show the market, and other bidders know what they have to beat. In exchange, the first bidder takes the risk of doing the work and then being outbid, which is why it usually asks for bid protections such as a breakup fee and reimbursement of expenses. Those protections, along with the bidding procedures themselves, need court approval, and creditors, a committee, or the United States Trustee may object if they look large enough to discourage competition. Most of these sales run under the Bankruptcy Code's asset sale provision, though some stalking horse deals are built into a Chapter 11 plan instead.
Terms the first bidder negotiates
The asset purchase agreement does most of the work. A bidder focuses on which assets and contracts it is taking, which liabilities stay behind, how defaults under assumed contracts will be cured, and what conditions let it walk away. Bidding procedures matter just as much: how large an overbid must be, what deposit others must post, and whether the stalking horse can match a later offer. Secured lenders may be permitted to credit bid their debt, which can change the economics for everyone else. A good-faith purchaser finding in the sale order also matters to a buyer, since it narrows the grounds for undoing the closing later.
Questions before you commit
If you are considering serving as a stalking horse, the questions are practical: how competitive the auction is likely to be, how much of your diligence cost the protections would cover, and what happens to your deposit if the case changes course. If you are a creditor or a competing bidder, the question is whether the proposed protections and procedures are fair enough to let a real auction happen. Insiders and existing lenders who step in as stalking horse tend to draw closer scrutiny. We review the draft agreement and procedures early, because the window to object or negotiate before approval is usually short. In a first conversation we pin down your role in the sale and which terms you still have room to change.