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INTRODUCTION

INTRODUCTION

GREETINGGreeting

When you need us, we will be by your side

We all come to knock on the door of the law at unexpected moments. From small everyday issues to major decisions with heavy responsibilities, many people search for a lawyer with desperate hearts in situations that are too difficult to handle alone.

At such times, what clients expect from a lawyer is not limited to mere legal knowledge. A partner who takes full responsibility for the entire process and resolves problems, a spokesperson who voices their grievances on their behalf, and a strategist who presents practical and actionable solutions are what they hope for.

We have continuously strived to meet these expectations. By working with specialized lawyers and experts in each field, we have strengthened our human resources, established a one-team response system, and thoroughly managed cases from beginning to end. In addition, we have introduced a case management system based on the latest AI and IT technologies to enhance the accuracy and speed of case handling.

Thanks to this expertise and systematic approach, walked with sincerity, countless clients have achieved the results they desired together with Daeryun.

Today's Daeryun is a name built upon that trust and those achievements. Going forward, we will continue to prioritize our clients' best interests, and devote ourselves to delivering definite solutions and reassuring results.

MISSION

Mission

through the right thinking of the world's leading lawyers,
by providing world-class legal services and prevailing cases
Contribute to the protection of human rights and the improvement of rights and interests of global citizens

through the right thinking of the world's leading lawyers, by providing world-class legal services and prevailing cases Contribute to the protection of human rights and the improvement of rights and interests of global citizens

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VISION

Vision

Shifting the center of Korea’s legal market from lawyers to clients, and expanding that innovation to the world.

VISION01

The Legal Market Faces a Tidal Wave of Change

The Legal Market Faces a Tidal Wave of Change

The global legal market is undergoing a transformative era driven by digital transformation and the adoption of advanced AI technologies. This wave of change will soon sweep into the Korean legal market. Daeryun is seizing this opportunity to ensure clients can access superior legal services.

VISIONVISION01

The Legal Market Faces a Tidal Wave of Change

The global legal market is undergoing a transformative era driven by digital transformation and the adoption of advanced AI technologies. This wave of change will soon sweep into the Korean legal market. Daeryun is seizing this opportunity to ensure clients can access superior legal services.

VISION02

A New Standard for Legal Services

A New Standard for Legal Services

Daeryun is actively integrating AI and cutting-edge IT technologies across all areas, including marketing, management, and legal practice. In the AI era, we are committed to evolving so that clients can receive more affordable, faster, more convenient, and superior legal services.

VISIONVISION02

A New Standard for Legal Services

Daeryun is actively integrating AI and cutting-edge IT technologies across all areas, including marketing, management, and legal practice. In the AI era, we are committed to evolving so that clients can receive more affordable, faster, more convenient, and superior legal services.

VISION03

A Paradigm Shift to Client-Centered Legal Services

A Paradigm Shift to Client-Centered Legal Services

Daeryun aims to move beyond the attorney-centered, high-cost structure to establish a client-centered system of high-quality, high-efficiency, and low-cost services. This will enable everyone to easily access legal services with diverse options, fostering growth in the legal services market itself.

VISIONVISION03

A Paradigm Shift to Client-Centered Legal Services

Daeryun aims to move beyond the attorney-centered, high-cost structure to establish a client-centered system of high-quality, high-efficiency, and low-cost services. This will enable everyone to easily access legal services with diverse options, fostering growth in the legal services market itself.

VISION04

Competing in the Global Legal Market

Competing in the Global Legal Market

Daeryun is leading the way to equip Korean law firms and attorneys with AI-driven digital infrastructure to compete with the world’s leading mega law firms. Through this, we aim to expand the global presence of Korean legal practiceand enhance national competitiveness and the future capabilities of the Korean people.

VISIONVISION04

Competing in the Global Legal Market

Daeryun is leading the way to equip Korean law firms and attorneys with AI-driven digital infrastructure to compete with the world’s leading mega law firms. Through this, we aim to expand the global presence of Korean legal practiceand enhance national competitiveness and the future capabilities of the Korean people.

VISION05

Balancing Technological Innovation and Public Interest

Balancing Technological Innovation and Public Interest

While driving AI-based innovation, Daeryun also upholds the ethics, public interest, and core values of the legal profession. Any challenges or missteps will be promptly addressed, ensuring continuous progress in a responsible direction.

VISIONVISION05

Balancing Technological Innovation and Public Interest

While driving AI-based innovation, Daeryun also upholds the ethics, public interest, and core values of the legal profession. Any challenges or missteps will be promptly addressed, ensuring continuous progress in a responsible direction.

VISION06

Pioneering the Future of the Legal Market

Pioneering the Future of the Legal Market

Some conservative perspectives in the Korean legal community still resist the tides of change. Despite unfamiliar or skeptical views, Daeryun respects diverse opinions and will always move forward to create a better tomorrow for our clients.

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Pioneering the Future of the Legal Market

Some conservative perspectives in the Korean legal community still resist the tides of change. Despite unfamiliar or skeptical views, Daeryun respects diverse opinions and will always move forward to create a better tomorrow for our clients.

Daeryun devotes itself solely to researching ways to satisfy its clients, holding the expectations of its clients, the future of the nation, and the progress of humanity as its highest values.

We do not fear those in power, but our clients. For our clients, we constantly strive to deliver faster, more affordable, and more outstanding legal services. Even if this path is unfamiliar and arduous, Daeryun will continue to walk the righteous road to the very end and will surely open the way to a better tomorrow.

DIRECTION

Management Values

Introduction of systems from world-class advanced law firms

Daeryun introduces the system of the world's most advanced law firms in a surprise move to provide global-level business processing and customer satisfaction services.

Premium legal service utilizing AI·IT technology

With the introduction of the latest AI and IT technologies, it is faster and more accurate. Using these technologies, we provide customers with the latest legal information and premium legal services.

Optimal Legal Team Matching with Domestic and International Offices

We provide customized legal services to customers as a single team by carefully selecting lawyers and experts who have the ability to provide the best solution for customers' cases among the experts in numerous domestic and overseas offices.

Providing preemptive legal advice in preparation for post-issues

We provide comprehensive legal services that can maximize the comfort and fulfillment of customers who have entrusted cases, and provide preemptive legal advice on legal issues to prevent legal problems from occurring later.

Performing additional comprehensive consulting work

We provide proactive and comprehensive legal advice to ensure the best possible outcomes for the businesses or activities undertaken by our clients, while also offering management consulting, behavioral consulting, and financial consulting services.

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CI

Identity

대륜 로고

Daeryun's symbol mark embodies the meanings of light and victory.
It symbolizes Daeryun's heartfelt commitment to becoming a light that illuminates the dark and frustrating situations of our customers, and to uncovering the truth clearly to relieve their grievances.

Introduction to CI

대륜 로고
  • The diamond shape represents Daeryun becoming a light in the dark and frustrating situations our clients face.
  • The "V" stands for Victory, emphasizing that achieving light requires victory.
  • The Korean character "ㄷ" from Daeryun is visualized as a base, symbolizing our determination to achieve victory with both hands.

Color System

MAIN
COLOR

DAERYUN CRIMSONThe main color is crimson, created by adding a hint of blue to the pure red, symbolizing Daeryun's intense vitality, passion, and courage, while also representing calm and rational judgment, ultimately embodying the law firm's mission to deliver the best results and hope for clients to return to their everyday lives.#AE0E36
| R174 G14 B54 | C39 M100 Y80 K4

Signature

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