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Exclusivity Provision

An exclusivity provision often looks like a simple promise to deal only with each other, until sales fall short, a better partner appears, or a landlord leases the space next door to a competitor.

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01 GUIDE

Exclusivity Provision: what usually happens

The many forms exclusivity takes

Exclusivity shows up in supply and distribution agreements, retail leases, licensing deals, sponsorships, and early acquisition talks, and it means something different in each. A distributor may be the only seller in a territory, a tenant may hold the right to be the only coffee shop in a shopping center, and a buyer may get a no-shop period while it completes diligence. The scope needs precise limits on products, territory, customers, and duration, and vague definitions are where many disputes begin. In agreements for the sale of goods, exclusive dealing can carry an implied duty on each side to make genuine efforts, which surprises parties who expected exclusivity to cost them nothing.

When exclusivity raises competition concerns

Most exclusivity arrangements between ordinary businesses are lawful. Concerns grow when a company with significant market power uses exclusive deals to shut rivals out of a meaningful part of a market, and antitrust enforcers and private plaintiffs do bring cases on that theory. Clauses restricting employees from working for competitors are judged under different rules, and those rules are being actively revisited at the federal and state level. If you hold a large share of your market, or your counterparty does, the clause deserves an antitrust look before signing.

Performance, exit, and remedies

A well-drafted exclusivity provision usually ties the privilege to performance, such as minimum purchase or sales targets, and says what happens if they are missed, whether loss of exclusivity, termination, or conversion to a non-exclusive arrangement. It should also address what counts as a breach, such as online sales into a protected territory, and what remedy follows. In a dispute, we review the clause alongside the sales records, the communications about targets, and any waiver or course of dealing that may have changed the terms in practice. Courts sometimes grant injunctions to enforce exclusivity, but many disputes ultimately turn on money, so evidence of actual loss deserves early attention.

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Attorney Advertising. This page is general information about exclusivity provision and is not legal advice. Reading it does not create an attorney-client relationship. Outcomes depend on the facts of each matter, and prior results do not guarantee a similar outcome. Laws differ by state and change over time.