Daeryun Law Firm, differentiated competitiveness through innovative growth, ‘eye-catching’

Daeryun Law Firm, a mid-sized domestic law firm, is showing solid growth based on client trust through a high success rate. We looked into the secrets of the growth of ‘Daeryun’, which recently expanded and opened offices in the southeastern region, including Busan, Daegu, Changwon, and Jinju, and made a bid for a large law firm.

◆Pay attention to the ‘Thinking System’... from the joint defense system to branch-by-branch communication

According to representative attorney Shim Jae-guk, ‘winning’ is the top priority to protect clients and ensure legitimate rights. For this purpose, there is a ‘joint defense system’ that is applied internally. The joint defense system is to form a professional task force team according to the characteristics of the litigation case and establish a work flow chart to organize issues, supplement weaknesses, and verify argument logic. Professional lawyers, paralegals, and law clerks who become team members look at things from various perspectives and develop and apply response systems according to variables to derive strategies.

‘Branch-by-branch communication’ also attracts attention. Each regional office has established its own database to share cases accepted and provide feedback on precedents and defense strategies for similar cases. Accordingly, it is being evaluated that Daeryun has a specialized winning solution based on a system that can prevent lawyers from being subjectively buried in a case and accumulated know-how.

◆Introduction of ‘reverse mentoring’ for a flexible organizational culture

Representative attorney Jaeguk Shim is working hard to establish a systematic system for the law firm and to reform corporate culture. In order to put into practice “creating an organizational culture that is flexible and quick in decision-making,” we are currently conducting a ‘Reverse Mentoring’ program in which general employees become mentors and executives become mentees.

Contrary to traditional mentoring, where a senior mentors a junior, reverse mentoring is an informal learning program where a senior learns new knowledge and trends from a junior and receives inspiration. Through reverse mentoring held at the headquarters once a month, major agenda items of management meetings are freely discussed and market and customer trends are identified to supplement the overall competitiveness of the organization. In addition, changes were made to the work environment to increase employee productivity and encourage voluntary engagement. We are increasing employee satisfaction by improving work efficiency by minimizing meeting times, simplifying reporting procedures and administration, and eliminating unnecessary overtime and overtime.

Currently, Daeryun Law Firm operates offices in Seoul, Busan, Daegu, Incheon, Gwangju, Daejeon, Ulsan, Suwon, Changwon, Cheongju, Jeonju, Uijeongbu, Chuncheon, Jinju, and Jeju, and has 17 lawyers. Professional lawyers specializing in divorce, family affairs, criminal, and civil matters provide direct legal consultation and present customized strategies to win the case.

Detailed information can be found on the Daeryun Law Firm website.

 

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