[Law Firm Now] Daeryun Law Firm continues to grow with high-quality legal services

Headquarters-centered management of all incidents, top ranking in customer satisfaction every year
Actively recruiting experts such as accountants and labor attorneys in addition to lawyers
Improving ‘service quality’, a chronic problem of network law firms
Customer Satisfaction Center Operation… Real-time reflection of customer feedback

Daeryun Law Firm (Limited) is showing continuous growth by providing quality legal services and realizing customer-centered management, which is its core value.

According to the legal community on the 16th, Daeryun's case management is centered on the headquarters, which is the control tower, and each regional office can provide high-quality services, reducing regional gaps in legal services and leveling them upward.

This action stands in contrast to the negative perception of the deteriorating quality of legal services, which has been cited as a chronic problem of existing network law firms.

In particular, Daeryun is the first law firm to operate a customer satisfaction center since October of last year and is striving to provide better services by reflecting customer feedback in real time. The purpose is to listen to the voices of actual customers and make improvements.

In addition, we are accelerating the recruitment of various experts to provide systematic legal services. We are actively recruiting professional talents active in various fields, including accountants, tax accountants, labor attorneys, and qualified evidence investigation experts.

However, there are also negative views within the legal community regarding Daeryun’s rapid growth. There are concerns that as the scale grows, quality control of legal services may be neglected.

An official from the legal industry said, "Daeryun has branch offices in major regions across the country and is taking on many cases. They are also actively advertising, so small lawyer offices are struggling. If we want to resolve the question of 'Is service quality good compared to growth?', which is a chronic problem for network law firms, we will need to show a clear strategy to improve quality."

Contrary to these concerns, Daeryun has maintained a one-team approach and further strengthened its nationwide office cooperation system, taking a different approach from other network law firms.

The reason why the one-team system is possible is because judges, former prosecutors, and key lawyers who have been active in the region reside in major offices and branch offices across the country.

In addition, it moved its headquarters to Yeouido early this year, attracting attention as a move that broke the mold of a typical law firm with its headquarters located near Seocho-dong, where the court is located. The headquarters relocation was carried out to expand the scope of activities as a corporate event and increase accessibility to corporate customers.

Kim Kuk-il, CEO of Daeryun Law Firm, said, "I understand that there are many officials who are voicing concerns about law firms that take on relatively more cases due to the saturation of the legal market. We are making improvements through continuous monitoring of areas of concern. Daeryun will not neglect customer-centered management in the future so that customers can conveniently enjoy legal services without worrying about time and place."

In response to concerns raised by some, CEO Kim emphasized, “We will continue to manage and repair issues that are considered chronic problems,” and added, “We will continue to think about the quality of legal services with our members in proportion to the size of the company.”

Daeryun operates the largest number of offices nationwide by benchmarking the advanced systems of American law firms. In order to become a global law firm, we are planning to enter Japan this year.

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