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Class action lawsuit against Coupang in the US... Promoting punitive damages

Media 152 places including SBS
Date

2025-12-09

Views 389

미국서도 쿠팡 상대 집단 소송…징벌적 손해배상 추진



Victims of personal information leaks are also pursuing a class action lawsuit against Coupang's headquarters in the United States. A law firm is taking the lead in gathering victims, and if the U.S. court recognizes punitive damages, Coupang will have to pay a huge amount of compensation.

Correspondent Lee Han-seok reports from Washington for the first news today (9th).



The U.S. branch of a Korean law firm decided to file a class action lawsuit against Coupang Inc, the U.S. headquarters of Coupang, in a U.S. court.

Coupang I&C is a company in which founder and chairman Kim Beom-seok holds 74% of the voting rights and owns all shares of Coupang Korea Corporation.

This is a lawsuit for damages against the U.S. headquarters, separate from the lawsuit filed in Korea.

The law firm explained that the United States is an inherently differentiated lawsuit that deals with governance failures and violations of disclosure obligations of listed companies.

[Kook-il Kim / CEO of Daeryun Law Firm: If the U.S. headquarters has substantial access to the system data of the Korean subsidiary, the U.S. court can force the submission of relevant data regardless of where the server is located.]

He explained that it is difficult to reveal the role of Coupang's headquarters in a civil lawsuit in Korea, and that the issue of the trial will be what role the headquarters played in the relationship between the U.S. headquarters and the Korean corporation.

Based on past precedents, they announced that they would seek punitive damages against companies with gross negligence and hold Coupang accountable for violating its governance and risk management obligations.

In the United States, if a company's gross negligence is proven, the amount of compensation can grow to astronomical levels.

T-Mobile, one of America's top three mobile carriers, had the personal information of about 76 million customers leaked in 2021, resulting in a class action lawsuit, and spent $350 million and 510 billion won in settlements with consumers.

The law firm said that about 200 people who have participated in the Korean lawsuit so far have also participated in the U.S. lawsuit, and that they will file a lawsuit in court within this year as soon as more litigants are added.

(Video reporting: Oh Jeong-sik, Lee Hee-hoon, Video editing: Choi Hye-ran)

Reporter Lee Han-seok lucaside@sbs.co.kr

 

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SBS - Class action lawsuit against Coupang in the US... Promoting punitive damages (link)
KBS - Class action lawsuit against Coupang's U.S. headquarters... “Punitive Damage Litigation” (Shortcut)
Seoul Economic Daily - Class action lawsuit filed against Coupang in the US for 'punitive damages'... “Mandatory investigation, large-scale compensation possible” (link)
Yonhap News - Class action lawsuit against Coupang pursued in the U.S.... “We will deal with management failures at the U.S. headquarters” (link)
Seoul Newspaper - Office of the President “Coupang takes immediate action to prevent secondary damage… Intensive investigation into recruitment of former officials from the Fair Trade Commission” (Go)
Korea Economy - Class action lawsuit arrow aimed at Kim Beom-seok... “I will hold you responsible for punitive damages” (Shortcut)
Dong-A Ilbo - Class action lawsuit against Coupang in the U.S.... “We will lead to reasonable compensation for damages through punitive damages exclusion” (Shortcut)
Nocut News - Class action lawsuit against Coupang's U.S. headquarters... Will there be punitive damages? (Shortcut)
Asian Economy - 'Punitive damages' lawsuit filed against Coupang in the US... “Goal of submitting complaint within the year” (Shortcut)
Daily Good News - "Coupang information leak incident, mismanagement of U.S. headquarters to be disputed in U.S. court" (Shortcut)
Aju Economy - "Coupang information leak incident, failure to manage U.S. headquarters to be disputed in U.S. court" (Shortcut)
News Pim - The U.S. also pursues a class action lawsuit against Coupang... "It will be investigated for negligent management and supervision of the U.S. headquarters" (Shortcut)
JoongAng Ilbo - "Coupang information leak incident, failure to manage U.S. headquarters to be contested in U.S. court" (Shortcut)
Nocut News - Coupang incident, 'class lawsuit' planned not only in Korea but also against the U.S. headquarters (link)
Maeil Business Newspaper - Coupang punitive lawsuit in the U.S. will gather 1,000 people by the end of the year... “Focus on violations of governance and disclosure obligations” (Shortcut)
Women's News - Coupang victims file class action lawsuit against U.S. headquarters...claim for punitive damages (link)
Edaily - Coupang information leak, responsibility for management of U.S. headquarters disputed in U.S. court (Shortcut)
Korea Economic TV - "Coupang will be held accountable in U.S. court"... Class action lawsuit targeting corporate governance pursued (go)
Chosun Ilbo - ‘Coupang information leak’ lawsuit in the U.S. “Punitive damages against headquarters” (link)
Kookmin Ilbo - Coupang lawsuit between the U.S.... “We will dig into the role of headquarters” (Shortcut)
Korea Economic TV - Coupang information leak, contested in U.S. court..."Parent company class action lawsuit" (link)
The Hankyoreh - “Class action lawsuit against U.S. Coupang headquarters within the year…claim for punitive damages” (Go)
Financial News - Coupang personal information leaked, class action lawsuit filed in U.S. (link)
Dailyn - Class action lawsuit against Coupang in the US... “Hold headquarters legal responsibility” (Shortcut)
Korea NGO Newspaper - Class action lawsuit against Coupang pursued in the US... “Claim for punitive damages” (link)
Yonhap News - Class action lawsuit against Coupang pursued in the U.S.... “Addressing management failures at the U.S. headquarters” (comprehensive) (link)
EBN - [Coupang incident] Class action lawsuit against Coupang's parent company pursued in the U.S.... “We will deal with risk management failure” (Shortcut)
Gyeonggi Ilbo - Class action lawsuit against Coupang in the U.S.... “We will hold the U.S. headquarters responsible” (Shortcut)
Etoday - U.S. pursues class action lawsuit against Coupang⋯"We will obtain substantial compensation for victims" (Shortcut)
Cheonji Ilbo - Korean law firm's U.S. subsidiary pursues class action lawsuit against Coupang's U.S. headquarters (link)
Issue & Biz - US prepares to file class action lawsuit against Coupang... “The key is whether the headquarters is responsible” (Comprehensive) (Shortcut)
Gangwon Domin Ilbo - Coupang personal information leaked, punitive lawsuit filed in U.S. (link)
M Today - Punitive class action lawsuit filed against Coupang in the U.S.... 33.7 million people may receive compensation (link)
Herald Economy - “Coupang information leak incident, headquarters management failure to be disputed in U.S. court” (Shortcut)
Korea Economy - Coupang information leak 'aftereffects'... Promoting class action lawsuit ‘against headquarters’ in the U.S. (Go here)
Money Today - When 76 million people were robbed, 510 billion won... Coupang incident, notice of class action lawsuit in US (link)
HBN News - Class action lawsuit filed against 'Coupang headquarters' for 'punitive damages' in the U.S. (Go here)
Kyunghyang Shinmun - Coupang information leak appears in U.S. court in 'country of litigation'... Will 'punitive damages' be struck down? (Shortcut)
Chungcheong Daily - Class action lawsuit against Coupang pursued in the U.S.... “Addressing management failures at the U.S. headquarters” (comprehensive) (link)
Econo News - 'Punitive damages' lawsuit filed against Coupang in the US... Goal for submitting complaint within the year (Go here)
Global economy - Class action lawsuit against Coupang pursued in the US... “Addressing management failures at the U.S. headquarters” (comprehensive) (link)
Newsian - Class action lawsuit for punitive damages against Coupang's U.S. headquarters (go)
Dealsite Economy TV - Class action lawsuit against Coupang in the U.S.... “We will deal with governance failures” (Shortcut)
Weekly Today - [Weekly Today] Coupang information leak incident, class action lawsuit pursued against headquarters in the U.S. (Go here)
Daily Korea - Class action lawsuit over Coupang personal information leak incident in the U.S.... “We will deal with management failure” (Shortcut)
Money Today - A class action lawsuit against Coupang is also being pursued in the United States... “We will address management failures at the U.S. headquarters” (link)
Yonhap Infomax - Coupang fosters consumerism... Dispute mediation applications increased by 100 in just two days (Shortcut)
Jeonnam Ilbo - Preview of punitive damages class action suit against Coupang in the U.S. (link)
Economist - "We will even capture Coupang's headquarters"... Punishment damages class action lawsuit pursued in U.S. court (link)
Delight.net - Korean-American law firm pursues punitive damages class action lawsuit against Coupang (link)
Daily Pop - [News Zoom-in] Coupang robbed of 33.7 million people... Decoupang, class action lawsuit, and unprecedented sanctions fallout (Go here)
KBS - “Coupang information leak incident, class action suit filed in U.S. court for mismanagement of U.S. headquarters” (Go)
Yonhap News TV - "Coupang's failure to manage its U.S. headquarters will be contested in U.S. court"... Expected to file a claim for punitive damages (link)
SBS Biz - Class action lawsuit against Coupang for 'punitive damages' pursued in the US... “We will fight over management failure at headquarters” (Shortcut)
YTN - Policy to file class action lawsuit against Coupang's U.S. headquarters in New York (link)
SBS - "Coupang information leak incident, failure to manage U.S. headquarters to be disputed in U.S. court" (Shortcut)
YTN - Class action lawsuit pursued against Coupang's U.S. headquarters in New York... More than 200 plaintiffs secured (link)
MBC - Class action lawsuit for 'Coupang incident' in the US‥"US headquarters is also responsible" (Shortcut)
SBS - "Coupang information leak incident, failure to manage U.S. headquarters to be disputed in U.S. court" (Shortcut)
YTN - Class action lawsuit scheduled to be filed against Coupang's U.S. headquarters in New York (link)
YTN - Class action lawsuit pursued against Coupang's U.S. headquarters in New York... More than 200 plaintiffs secured (link)
KBS - Class action lawsuit against Coupang's U.S. headquarters... “Punitive Damage Litigation” (Shortcut)
YTN - Coupang pursues class action lawsuit against US headquarters... Will 'punitive damages lawsuit' become a reality? (Shortcut)
MBN - Class action lawsuit against Coupang's U.S. headquarters (go)
SBS Biz - Korean-American law firm "will dispute Coupang information leak, mismanagement of U.S. headquarters" (Go)
TJB Daejeon Broadcasting - "Coupang information leak incident, failure to manage U.S. headquarters to be contested in U.S. court" (Shortcut)
YTN - [Subtitle News] "You can't do this in Korea, but it's different in the U.S."... Is Coupang subject to astronomical fines? (Shortcut)
SBS - Class action lawsuit against Coupang in the US... “We will deal with management failures at headquarters” (Shortcut)
MBN - Class action lawsuit against Coupang's U.S. headquarters (go)
YTN - Separate class action lawsuits in Korea and the U.S. due to Coupang incident (link)
Yonhap News TV - Coupang class action lawsuit pursued in the US... Aftershock magnitude 6.4 in Japan (link)
Legal Broadcasting News - Class action lawsuit against Coupang pursued in the U.S.... "We will address management failures at the U.S. headquarters" (Shortcut)
MBC - Coupang Incident' litigation battle spreads... Class action lawsuit filed against U.S. headquarters (link)
Maeil Business News TV - Class action lawsuit against Coupang in the U.S. (Go here) Legal Times - Class action lawsuit pursued against Coupang's U.S. headquarters for personal information leakage (Go here)
National Daily News - "Coupang will be held responsible for punitive damages"... Class action lawsuit pursued in the U.S. (Go here)
Newsverse - Class action lawsuit against Coupang headquarters in the US... “Punitive Damages” (Shortcut)
News Quest - Punitive damages emerged in the 'Coupang incident'... Litigation against headquarters in the U.S. (link)
Field News - Class action lawsuit against Coupang in the U.S.... Claim punitive damages from US headquarters (Go here)
News 1 - Class action lawsuit against Coupang headquarters pursued in the United States... “Punitive damages for management failure” (Shortcut)
The Sen News - Coupang lawsuit in U.S.... “We will dig into the management conditions at the head office” (Shortcut)
Next Daily - Coupang, number of users plummets by more than 1.81 million... Competitors' ‘reflective profits’ (Shortcut)
Weekly Chosun - "Coupang, let's be judged in the U.S."... U.S. law firm files class action lawsuit targeting Coupang (link)
Yonhap Infomax - "The ultimate responsibility lies with Coupang's headquarters in the U.S."... Class action lawsuit against Coupang headquarters in the U.S. (comprehensive) (Go here)
Pos Journal - [Coupang information leak] Class action lawsuit against Coupang's U.S. headquarters pursued...claim for punitive damages (link)
My Daily - Class action lawsuit against Coupang's U.S. headquarters... “Claim for punitive damages” (Shortcut)
Security News - [Coupang Hacking] Class action lawsuit against Coupang's U.S. headquarters pursued... “Compensation of 600,000 won per person for similar cases” (Shortcut)
Cookie News - Coupang class action lawsuit pursued in the U.S.... “We will deal with management failures at headquarters” (Shortcut)
Segye Ilbo - Is the Coupang incident a signal for the realization of ‘punitive damages’? (Shortcut)
NewsQuest - Pursuing a 'punitive damages claim' against Coupang's headquarters in the United States... Lawsuits likely to continue in the U.S. (link)
Shin A Ilbo - U.S. law firm plans to seek punitive damages from Coupang for 'personal information leak' (link)
Digital Times - Pursuing ‘punitive damages lawsuit’ against Coupang in the US… “Filing lawsuit within the year” (Shortcut)
Aving News - Coupang, which leaked tens of millions of personal information, insisted on a passive response, and the U.S. headquarters also pursued a class action lawsuit... “Filing a punitive damages suit for management failure” (Go)
Economic Review - Coupang class action lawsuit pursued in the U.S.... “The ultimate responsibility lies with the U.S. headquarters” (Shortcut)
Josei Ilbo - Coupang leak incident 'litigation war' expands, class action lawsuit filed against US headquarters... “Punitive damages” (link)
Better Future - A class action lawsuit against Coupang is also being pursued in the United States... “Hundreds of billions of possibilities” (Shortcut)
Seoul Economy News - “Class action lawsuit against Coupang's U.S. headquarters within the year…Punitive damages claimed” (Go)
Asia Times - Both Korea and the United States are preparing a 'class action lawsuit' against Coupang... Promotion of ‘punitive damages’ (link)
Chosun Biz - Coupang's U.S. headquarters is expected to sue for punitive damages... Victim’s side: “If possible, file a lawsuit within the year” (link)
The Fact - Coupang claimed that "we are an American company"... Rather, it will become a self-destruction method (Shortcut)
Financial Post - "Koreans can't quit Coupang? Wrong"... ‘Talpang in full swing’ with 1.81 million people missing in four days (Shortcut)
Chosun Biz - “U.S. and European consumer data may also be leaked”… U.S. Coupang pursues ‘punitive damages’ (link)
Sisa Journal - 'US class action lawsuit' targeting Coupang headquarters... “Punitive compensation with a strong blade” (Shortcut)
Newsis - Coupang class action lawsuit pursued in New York... “Substantial compensation must be achieved” (Shortcut)
Korean Economic Daily - Headquarters held responsible for ‘Coupang personal information leak’ in U.S. court (go)
JoongAng Ilbo - Separate class action lawsuit against Coupang headquarters... “We will handle the responsibility of the U.S. headquarters” (link)
Industry News - Coupang personal information leak controversy spreads... U.S. class action lawsuit formalized “Aiming for punitive damages” (Shortcut)
Herald Economy - “Coupang incident will be disputed in U.S. court over management failure at headquarters” (Shortcut)
Dong-A Ilbo - 'Coupang information leak' Kim Beom-seok comes to National Assembly... Over-defense, adopted as a witness for hearing (link)
MS Today - “33.7 million items leaked” Coupang pursues class action suit against U.S. headquarters for punitive damages (link)
Green Post - Coupang faces strong aftereffects due to lack of ESG... Police search and seizure, users ↓ 2 million, class action lawsuit (link)
Taxation and Finance News - Daeryun, ‘Coupang U.S. lawsuit’ proceeds in New York federal court… File a consumer lawsuit first (Go here)
Korea Financial News - “I can live without Coupang,” the number of defectors is increasing... Personal information leaked to 2 million people in just 5 days↓ (Shortcut)
Safe Times - Coupang's U.S. headquarters pursues class action lawsuit "Punitive damage suit" (Go to)
Naeil Newspaper - Class action lawsuit against Coupang's U.S. headquarters (link)
American JoongAng Ilbo - Coupang faces punitive damages suit in the US... Law firm SJKP pursues class action lawsuit (link)
Metro Newspaper - Aftereffects of Coupang's 'information leak'... Will the path to astronomical compensation be opened in the United States? (Shortcut)
Sky Daily - Search and seizure, hearing, US lawsuit... Coupang Beleaguered (Go to)
International News - Government puts all-out pressure on Coupang... Police Kubang Headquarters Seizure and Search (Shortcut)
Smart Today - Coupang, information leak incident spreads all around, "beleaguered" (go to)
Hankook Ilbo - Class action lawsuit against Coupang in U.S. "Punitive damages for gross negligence" (Go)
The Hankyoreh - “The place where security was breached was the boardroom of the US headquarters”… Coupang pursues class action lawsuit in the U.S. (Go here)
Segae Biz - Talpang in full swing, US lawsuit... Information leak incident all over the place (Go here)
Cheonji Ilbo - Is Coupang risk increasing? Pursuing a class action lawsuit in the U.S. and preparing for a hearing in Korea (Go here)
Yonhap News TV - Coupang class action lawsuit in the US... Magnitude 7.5 earthquake in Japan (link)
BBS NEWS - Angry consumers pursue class action lawsuit against Coupang's U.S. headquarters (link)
TBS - Class action lawsuit against Coupang in the US... “We will address management failures at the U.S. headquarters” (link)
JTBC - Coupang users decreased by 1.81 million... Lawsuit filed in the US as well, "Finding the truth with the powerful blade of US law" (Shortcut)
Channel A - ‘Coupang lawsuit’ heading to the U.S.… “Punitive damages filed against Coupang headquarters” (Shortcut)
SBS BIz - Coupang lawsuit spread to US headquarters... Pursuing a claim for punitive damages (link)
MBC - 'Coupang' class action lawsuit in the U.S. "Headquarters management failure will be investigated" (Go) Etoday - Coupang lawsuit over 'information leak' spread to U.S. headquarters... Issues such as plaintiff eligibility (go) YTN Science - Separate class action lawsuits in Korea and the U.S. due to Coupang incident (link) Deal Site - Litigation battle spread to the United States... The key issue is (go to)
Pressian - Coupang personal information leaked, eventually brought to the US court... “We will ensure that actual compensation is provided” (Shortcut)
News Watch - Coupang sued in U.S. class action suit for punitive damages 'right before our eyes' (Go here)
Women Chosun - Will Coupang be judged by the US, the ‘land of litigation’? “Punitive Damage Litigation” (Shortcut)
Hankook Ilbo of America - ‘Punitive damages lawsuit’ against Coupang in the US… Participation of Koreans in America (link)
Pinpoint News - Coupang US class action lawsuit begins in earnest... Expansion of compensation amount ‘tactile’ (link)
Korea Economic Daily - 2 million people 'exclude Coupang'... Punitive damages awarded to US headquarters (Go here)
SBS Biz - Toward Lee Coupang, "Review of compulsory investigation rights... Fines for negligence become a reality" (Shortcut)
Yonhap News TV - [Anchor Report] Class action lawsuit over 'Coupang incident' in US... Police seize and search Coupang headquarters (link)
MBN - Police search and seizure of Coupang for 'information leak'... US litigation begins in earnest (link)
Channel A - Class action lawsuit against Coupang headquarters in the US... Can I participate in Korea as well? (Shortcut)
MBC - 'Coupang lawsuit' begins in the U.S. Victims in the U.S. seek evidence and seek 'punitive compensation' (link)
SBS - "Class damages lawsuit against US headquarters"... Astronomical compensation? (Shortcut)
TV Chosun - Police seize and search Coupang... Class action lawsuit filed by U.S. military forces stationed in Korea (link)
YTN - Class action lawsuit scheduled to be filed against Coupang's U.S. headquarters in New York (link)
SBS - "Class damages lawsuit against US headquarters"... Astronomical compensation? (Shortcut)
TV Chosun - Police search and seize Coupang... Class action lawsuit filed by U.S. military forces stationed in Korea (link)
MBN - Police search and seizure of Coupang for 'information leak'... US litigation begins in earnest (link) Sunday Newspaper - Coupang customer information leakage spreads to the U.S.... Will there be a noose for punitive damages? (Shortcut)

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