[Exclusive] Complaints continue to emerge regarding ‘Avely’, which pours out discount coupons and “passes the burden on to the seller”
“Some major discount events, Issuing coupons without seller consent” raise a problem…Avery “sufficient guidance” Women's fashion platform operated by Able Corporation ‘Avery’Sellers located on the platform ‘discount coupon’ There are many complaints about the operation of the system.. The seller's burden ratio for the discount amount is too high, They are raising their voices saying that discount coupons are often issued without accurate prior knowledge of sellers, and that an investigation is needed to determine if there are any problems with regulations or procedures.. Avery sellers on Naver Cafe, Summarizing the content of multiple posts posted on social media such as Instagram, these are the proportion of the seller's burden of the product discount amount resulting from the issuance of discount coupons by the platform.(of selling price 5%)They are raising the issue that this is too high.. For example, if the consumer price 3If you purchase a product that costs 10,000 won by using a discount coupon, the seller must pay the amount. 5%person 1500I am paying the won. If the discount rate of the coupon is 10%So the total number of consumers 3000If the won is discounted, from the seller's point of view, half(50%)The appeal is that the amount is too large because it is a burden.. People in the same industry ‘Musinsa Temple’When applying a discount coupon, the seller sets the selling price instead of the selling price. ‘Discount amount’of 2% I'm burdened with the level, It is known that the actual burden ratio is quite low.. Sellers have basic costs such as various commissions and shipping costs every time they sell a product., When the burden of discount coupons increases ‘margin(final profit)’It is argued that this disappearing situation often occurs.. Currently, Avery is a seller of products. 1Each time an item is sold, the sales price is reduced by a platform fee. 3%, Selling price with payment fee 3.96%is receiving. Free shipping currently applied to all Able products sold(approximately 3000one)All costs are borne by the seller.. In addition, the seller is also responsible for a portion of the additional discount amount or point usage amount applied when the consumer uses the simple payment service..Avery usually does it every month. 1We hold promotions more than once and provide discount coupons to consumers.. Ultimately, it is up to the consumer to decide whether to use a coupon or not., The general trend seems to be that consumers generally try to use discount coupons issued by the platform as much as possible.. One consumer “I use Avery regularly because they give out a lot of discount coupons.”as “After checking the products at the Able store company's own mall, they purchase the products again at Abley using a discount coupon.”said.Seller currently located in Avery A Mr. “When looking at each order, the burden on the seller is only a few thousand won., If these orders accumulate, it can amount to a considerable amount of money.”as “There is a need to lower the seller's burden ratio for discount coupons.”pointed out. There are also claims among sellers that there are many cases where Abley carries out some discount promotions without seeking consent from sellers.. In general, Avery is a seller(seller) Inform sellers so they can participate in promotions through notices on the dedicated website., Sellers who wish to participate are given consent by submitting an application for participation in the promotion.. seller A According to Mr., the method is ‘Seller Participation Promotion’In a situation limited to, ‘mega sale’ ‘Seasonal Sales’ Most major promotions on the platform are only announced and do not accept applications from sellers for participation..In the industry, commerce platforms typically provide promotions to store sellers.(sales promotion) There is a diagnosis that it is necessary to consider whether there is a possibility of violating the Fair Trade Act if costs are excessively passed on or promotions are carried out unilaterally without prior agreement and consent procedures.. Avery is a platform subject to these regulations.(enterprise)recognition, If this is true, the seller's view is that they should check to see if there is any violation of the regulations.. The Fair Trade Commission 2019In 2018, review guidelines were established to prohibit online shopping mall operators from unfairly passing on the costs of sales promotion events, such as issuing discount coupons through promotions, to sellers.. Previously, only large-scale distributors were prohibited from doing this in accordance with the Large-Scale Distribution Business Act, but now sales 1000over a billion won ‘Online shopping mall operator’It also prohibits sellers from unfairly burdening sales promotion costs.. Able’s sales last year were: 3342In billions of won, It is diagnosed as a company that must comply with the guidelines.. Attorney Kim Nam-joo, chairman of the People’s Livelihood Economy Committee of the Lawyers for a Democratic Society, “I completely understand the complaints of sellers.”as “Even though Abley has taken steps to ensure that there are no legal issues, such as contracts, if a situation where the seller may incur losses continues, the issue can be raised with the Fair Trade Commission.”said.Gye-Jun Son, attorney at Daeryun Law Firm, “Under the Fair Trade Act ‘The act of unfairly taking advantage of one's trading position to transact with another party.’I think it can also be seen as”as “The Fair Trade Act stipulates that in a trading relationship, a business operator with a superior position sets or changes transaction terms that are disadvantageous to a business operator with a disadvantage., It is prohibited to impose disadvantages during the implementation process.”explained. And then “‘trading status’and ‘injustice’This will become an issue, but it appears to be a matter that will require the Fair Trade Commission's judgment.”added.Avery official said: “Avery has maintained a low share ratio within the industry by minimizing the burden on sellers.”as “The burden of coupon issuance costs increases as the discount rate increases.”He said. mudfish “When sellers enter Avery, they are informed of coupons and promotions in advance through terms and conditions and policies.”as “Announcement on seller-only website, In case of any changes, we provide separate information through individual contact.”added.Meanwhile, Abley is coming 9month 1From today, sellers’ platform fees will be reduced. 3%at 4%It is planned to increase to. payment fee 3.96%By adding , the seller's total commission burden is 7.96%It increases to. Avery is in the past 15Through notices to sellers “In order to expand infrastructure and ensure platform stability due to increased traffic, essential operating costs have increased, so the minimum increase has inevitably been raised. 1%has been adjusted”as “Even after the reorganization, the lowest commission rate in the industry will remain unchanged.”said.Reporter Park Chan-woong (rooney@ilyo.co.kr) [View full article]
[Exclusive] Complaints continue to emerge about ‘Avely’ pouring out discount coupons and “passing the burden on to the seller” (Click here)