Daeryun, building a global mega law firm... Providing the same legal services anywhere in the country

Benchmarking models of global mega law firms such as Baker McKinsey and Milbank
Consulting attorney, Litigation Management Headquarters, Special Department, AI-based case analysis nationwide integrated response
“A law firm trusted by consumers, now a global standard”

Recently, ‘network law firms’ are rapidly expanding in the law firm industry and becoming a hot topic. A network law firm is a structure in which several branch offices (regional offices) are established under one corporation or brand, use a common trademark, and mutually utilize case handling and marketing resources.

This concept originally originated from the integrated operating model established by global mega law firms such as Baker McKenzie, White & Case, and Milbank.

However, in the process of introducing this structure to Korea, there are many cases where it is combined with the ‘separate accounting’ method that separates accounting and responsibility between branch offices, and the original purpose is lost. Law firms that are systematically separated but appear to be networks only on the outside are exposing structural limitations that undermine the consistency and expertise of cases and cause variation and confusion in service quality to customers.

Contrary to this trend, Daeryun Law Firm announced on the 13th that it will advance its organizational strategy by introducing ‘Global Mega Law Firm’ as its new slogan. Daeryun's global mega law firm starts from a 'centralized one-firm structure' that manages 43 offices nationwide as one organic organization through an integrated system centered on the main office, rather than independent operation of each branch office. This is not just a simple domestic expansion strategy, but is part of a long-term roadmap to secure competitiveness on the international stage in the future.

In fact, Daeryun has benchmarked Baker McKinsey's strategies and manuals to implement litigation quality that meets global standards in which 43 offices operate under the same standards. This structure shows a clear difference in that it is a system that realizes nationwide integrated management and consistent quality control, which is fundamentally different from network law firms that are similar in appearance only.

Daeryun designed this integrated system so that customers can receive the same quality legal services no matter which regional office they visit. This trust in service consistency and professionalism is the core background that drove consumers' choices and became the foundation for Daeryun to grow into one of the top 10 law firms in Korea in a short period of time.

The organizational foundation that supports this is also clear. Daeryun handles the entire process, from case consultation to trial response, as a ‘one-team system.’ The initial consultation is conducted by a consulting lawyer with extensive practical experience, and upon request from the customer, direct consultation is also possible with a lawyer specializing in the field or a lawyer with more experience. It is a structure that improves the accuracy of strategy establishment from the beginning of an incident.

The ‘Litigation Management Headquarters’, which was launched last month, is an organization that comprehensively controls and manages the entire process of the case, and plays a role in enhancing the consistency and completeness of the defense strategy. By centrally tracking and coordinating the flow of cases, information disruption or response deviations between defense attorneys are minimized.

Medium-to-large cases or multi-disciplinary cases involving complex issues are handled by the ‘Special Enforcement Headquarters (Special Department).’ The Special Department is an advanced organization that teams up with lawyers specializing in criminal, civil, and administrative fields and enables rapid and strategic responses to difficult cases.

In addition, Daeryun has introduced an AI big data-based case analysis system and is actively utilizing technology in overall case management, including classifying similar case types, deriving major issues, and analyzing the possibility of judgment. This, combined with Daeryun's unique data assets that have accumulated numerous litigation experiences, boasts precise analysis capabilities that are comparable to those of large global law firms.

CEO Kook-il Kim said, “The structure in which branch offices across the country provide services of different quality is the biggest risk from the customer’s perspective,” and emphasized, “Daeryun has built a global mega law firm-type structure that allows quality control at a nationwide level by diagnosing and allocating cases in batches centered on the main office.”

He continued, “The Korean legal community still lacks understanding of the structure of global law firms, and some law firms call themselves a network with two or three branch offices and only online advertisements, and in fact operate in a separate system. Daeryun is the only organization that implements integrated responsibility and expertise, which is fundamentally different from that structure.”

CEO Kim also said, “The legal market is evolving along with technology, and developed countries such as the United States and Germany are also reorganizing their systems in line with system changes. Daeryun is a new model with an organic system and customer feedback-based legal services that existing large law firms were unable to implement. We will continue to create an environment where everyone can receive high-quality legal services fairly.”

Reporter Park Jae-gwan (paksunbi@fnnews.com)

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