

The era of law firm competition... Daeryun Law Firm, most customers responded ‘satisfied’
2025-05-21

Conducted an internal survey of 3,800 clients
Increased expertise in case performance, including AI-based analysis
Daeryun “We will strengthen customer-centered legal services”
Recently, as the number of lawyers has increased and competition among law firms has become fiercer, there is a law firm that has achieved high customer satisfaction and is receiving industry attention.
According to the legal community on the 21st, Daeryun Law Firm recently conducted a survey targeting 3,800 clients who entrusted cases to Daeryun. As a result, 98% of respondents responded that they were ‘satisfied’.
According to Daeryun, when the results became known, customers who had used Daeryun left reviews in related communities and cafes, saying, "I never felt frustrated because I was given detailed guidance throughout the process and any questions I had were immediately explained."
In fact, Daeryun has its own customer management team and is implementing ‘communication-centered close service’. In addition, we have created and are operating functional organizations such as the Customer Satisfaction Center, Litigation Management Headquarters, and Special Action Headquarters, as well as an AI-based case analysis system.
A Daeryun official explained, “Most legal service users are not familiar with complex legal procedures and feel anxious during the case handling process,” and added, “Only a law firm like Daeryun with a smooth communication system throughout the entire case handling process will have a great advantage in building trust with users.”
Daeryun CEO Kim Kuk-il said, "The essence of legal services is people. What moves people is trust. Accordingly, high-quality legal services begin with alleviating customer anxiety and gaining trust. Daeryun will continue to strengthen customer-centered services as well as improve the quality of legal services so that customers can entrust their cases with peace of mind from start to finish."
Meanwhile, the number of lawyers has increased significantly since the recent introduction of the law school system. According to the Korean Bar Association, the number of registered lawyers, which was around 10,000 in 2009 before the introduction of law schools, nearly tripled to around 36,000 last year.
As the number of lawyers increases and excessive competition for contracts continues, some point out that “the majority of law firms are only interested in the contract stage and are often negligent in responding thereafter.”
Reporter Junho Yoon delo410@kyeonggi.com
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