I have an inquiry about SME legal advisory. Please tell me how to sell advantageously in an M&A.

Hello. This is a corporate attorney at Daeryun Law LLC, which provides SME legal advisory.

You have asked about ways to maximize the sale value during the M&A process.

From the seller's standpoint, the most important thing would be to sell the company at as high a price as possible.

You can increase the value of the company being sold through several methods.

First, a method of emphasizing the value the company for sale possesses.

First, through seller due diligence, it is important to identify and emphasize points that can be positive factors from the buyer's standpoint, such as new business opportunities and costs that can be reduced.

It is good to identify factors that can be the company's strengths, such as having higher technological capabilities than competitors, a high market share, and stable revenue, and then maximize those factors up to the time of sale.

To this end, it would help to select the value the company currently has, review it in advance, and prepare a response strategy.

The second is a method of calculating synergy effects.

After analyzing similar past M&A cases, if you specifically present the buyer's synergy effects based on this, you can induce an increase in value.

If synergy effects are difficult to expect, you can emphasize expanding the company's business scope through a new business different from the existing one.

Lastly, a method of maximizing value in the transaction structure.

There is a method of recruiting various buyers through competitive bidding and raising the sale value through competition among the buyers.

In addition, if you can satisfy the buyer's needs, you can maximize the sale value.

Because the transaction method and negotiation process of an M&A are considered complex, you may find them difficult.

If you prepare for an M&A through SME legal advisory, you can prevent legal risks, so we recommend that you request the assistance of a legal advisory attorney.