What measures will be taken if the Electronic Commerce Act is violated through false advertising?

Article 21 of the Electronic Commerce Act stipulates prohibited acts that businesses engaged in electronic commerce must not commit.

In particular, it strictly prohibits electronic commerce businesses from communicating false or exaggerated facts or using deceptive methods to induce consumers.

If a violation is detected, specific corrective measures regarding the violation may be imposed along with a fine of up to 10 million won.

Corrective measures for violations of the Electronic Commerce Act

▶ Cessation of the relevant violation

▶ Public announcement of the fact of receiving corrective measures

▶ Measures necessary for prevention and remedy of consumer damage

▶ Other measures necessary to correct the violation

If you fail to comply with the order despite receiving such corrective measures, you may bear criminal liability of imprisonment of up to 3 years or a fine of up to 100 million won.

Therefore, if you are operating a business to which the Electronic Commerce Act applies, it is important to understand and comply with the relevant laws.