Corporate legal attorney, please tell me about how to handle media response when conducting an M&A.

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作者: 김국일

Hello. I am a corporate legal attorney at Daeryun Law Firm (LLC).

You have asked about media response measures during an M&A.

The response approach varies depending on the M&A method.

First, the public bidding method, which requires publicly recruiting prospective acquirers, is advantageous for actively promoting and attracting as many prospective acquirers as possible to encourage competition.

In this case, it is important to unify communication channels with the media and external parties, and to emphasize the company's credibility through consistent messaging.

It is also a good approach to emphasize the company's strengths by leveraging professional personnel or know-how.

It is advisable to prepare media release materials in advance in preparation for media coverage.

However, in the case of the individual negotiation method, where transactions are conducted with a small number of prospective acquirers, a passive media response is necessary to maintain confidentiality.

If there is past experience with media response, it is desirable to establish guidelines on response measures and confidentiality maintenance with the company and seller-side participants.

In addition, it is important to prepare response measures in advance for situations where confidentiality may be difficult to maintain and exposure to the media may occur.

Since media response strategies vary depending on the M&A method, we recommend preparing with the help of a corporate legal attorney who can provide legal advice.