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Practice Areas

AI Ethics

In an environment where artificial intelligence is spreading into a company’s core decision-making and customer touchpoints, AI ethics has become a standard that determines legal risk and social trust as much as technological competitiveness.

CONTENTS
  • 1. AI Ethics | Necessity and Normative Environment
    • - The Need for Ethics Based on the Characteristics of Artificial Intelligence
    • - Risks Made Real by Cases That Have Already Occurred
    • - The Expansion of Internet Ethics and the Need for Proactive Response
    • - The Need from the Perspective of Competitiveness and Standardization
  • 2. AI Ethics | Core Principles and Implementation Requirements
    • - The Top Value and the Three Basic Principles
    • - Practical Points of the Ten Core Requirements
  • 3. AI Ethics | Key Risks Companies Face
    • - Risks of Bias, Discrimination, and Infringement of Fundamental Rights
    • - Risks of Privacy and Use of Data Beyond the Intended Purpose
    • - Risks of Insufficient Safety, Reliability, and Explanation
  • 4. AI Ethics | Phased Response Strategy
    • - Current-Status Diagnosis and Ethics Issue Identification Phase
    • - Policy and Control System Establishment Phase
    • - Operation, Monitoring, and Advancement Phase
    • - Daeryun Law Firm’s Integrated Response System

1. AI Ethics | Necessity and Normative Environment

AI ethics necessity normative environment implementation requirements

AI ethics is a practical standard that companies should observe in order to implement ‘human-centered’ principles across all stages of AI development, adoption, and operation, and it is a compliance task directly tied to securing trust and maintaining competitiveness amid the flow of global standards and domestic guidelines.

When ethical principles are not embedded into internal controls and operating policies, disputes arising from bias and discrimination, privacy infringement, safety incidents, and a lack of explanation may occur in succession.

As a result, regulatory response costs and reputational losses may turn into corporate management risks.

The Need for Ethics Based on the Characteristics of Artificial Intelligence

With its high degree of autonomy and learning capability, artificial intelligence can produce outcomes that exceed the range of human prediction and control, so ethical and legal consideration of accountability for those outcomes and of their controllability is strongly required.

In particular, when artificial intelligence performs judgment functions such as evaluation, recommendation, classification, and screening, it can affect the rights and opportunities of stakeholders.

Accordingly, the key is to build a structure of human control, accountable parties, and safeguards from the design stage onward.

Risks Made Real by Cases That Have Already Occurred

AI ethics is not a matter of ‘discussing possibilities’ but something whose importance has been confirmed repeatedly through events that have already occurred.

Accidents in safety-critical areas such as autonomous driving, losses caused by automated decisions in finance and investment, and discriminatory outcomes resulting from data bias show that, when a company neglects ethical principles, the result can be disputes over liability and a collapse of trust.

The Expansion of Internet Ethics and the Need for Proactive Response

AI ethics issues tend to intensify and expand as an extension of existing internet ethics concerns, such as personal data leaks, invasion of privacy, and gaps in information access.

Accordingly, if responses remain after-the-fact as in the past, the scale of harm can only grow, and ethics governance centered on advance review and prevention is required.

The Need from the Perspective of Competitiveness and Standardization

Discussion of AI ethics is closely connected to the ‘standardization of ethics,’ including the establishment of ethics guidelines, and as global standards take shape, the level of ethics governance a company has in place can affect its market trust and contractual competitiveness.

2. AI Ethics | Core Principles and Implementation Requirements

Top Value of AI Ethics Core Principles

AI ethics does not remain a declaration of abstract values but is being made concrete through frameworks such as ‘top value, basic principles, and core requirements.’

Companies need an approach that maps these onto the data flows, model operations, and decision-making structures of their own services to build actionable checklists and verification systems.

The Top Value and the Three Basic Principles

The top value of AI ethics is Humanity, and the basic principles presented to realize it are the principle of human dignity, the principle of the public good of society, and the principle of the suitability of technology to its purpose.

① Principle of Human Dignity
: Design and operate so as not to harm human rights, freedom, and safety
② Principle of Social Public Good
: Contribute to advancing the public interest, caring for vulnerable groups, and easing social inequality
③ Principle of Suitability of Technology to Its Purpose
: Develop and use ethically within a scope consistent with the intended purpose and intent

In corporate practice, these principles should take concrete form as the prevention of safety accidents and human rights violations, the assurance of accessibility for the socially disadvantaged and vulnerable groups, and control over the legitimacy of purpose and the scope of use.

It is also important, on the premise that conflicts among principles may arise, to reach trade-offs suited to the service context and to document them.

Practical Points of the Ten Core Requirements

The ten core requirements consist of protection of human rights, protection of privacy, respect for diversity, prohibition of infringement, publicness, solidarity, data management, accountability, safety, and transparency.

Companies should shift these into operational standards from the perspective of “through what controls are they implemented”.

For example, respect for diversity should connect to checks on data representativeness, bias testing, accessibility design, and policies that minimize discrimination.

Transparency, by contrast, should be made effective through user notification, a defined level of explainability, advance notice of risks and cautions, and the operation of inquiry and objection channels.

Accountability, in turn, should be realized through the definition of roles and authority, the allocation of responsibility when external solutions are used, and response protocols and reporting systems in the event of an accident.

Core Requirement

Key Control Points in Corporate Practice

Protection of Human Rights

Conduct a fundamental rights impact assessment at the service design stage, and provide procedures for objection and review of automated decisions

Protection of Privacy

Apply the principles of minimal collection and purpose limitation, de-identification and pseudonymization, access-rights control, and the establishment of retention and destruction policies

Respect for Diversity

Check data representativeness, conduct bias testing, establish standards for minimizing discrimination, and design accessibility for vulnerable groups

Prohibition of Infringement

Analyze risk scenarios, design measures to prevent misuse and abuse, and secure a Human Oversight structure

Publicness

Assess social impact, establish policies to maximize beneficial functions, and run internal ethics training and guidance

Solidarity

Set up procedures for gathering stakeholder input, operate an internal ethics committee, and build a system for monitoring international standards

Data Management

Manage data quality, run processes to minimize bias, and control use beyond the intended purpose along with log management

Accountability

Clarify the accountable party (R&R), specify the allocation of responsibility in contracts when external solutions are used, and build an accident-response and reporting system

Safety

Build a performance and error monitoring system, document risk assessments, and provide an emergency stop (kill switch) function

Transparency

Notify users of AI use, define the level of explainability, give advance notice of risks and cautions, and operate inquiry and objection channels

3. AI Ethics | Key Risks Companies Face

AI ethics does not remain confined to the ethical discourse of ‘rule compliance’ alone, but is a management challenge that affects disputes, regulation, reputation, and overall organizational operation.

In particular, the more AI outcomes affect people’s rights and opportunities, the more the risk may shift beyond a technical matter and become a central issue in determining legal liability.

Risks of Bias, Discrimination, and Infringement of Fundamental Rights

When a lack of representativeness in the training data or assumptions in the design produces outcomes that disadvantage a particular group, the matter can expand into a discrimination issue.

In particular, in sensitive areas such as hiring, evaluation, lending, insurance, and medical care, there is a high likelihood that the legitimacy of and an explanation for the outcome will be demanded, so preliminary verification and the establishment of standards are needed to respond to disputes.

Risks of Privacy and Use of Data Beyond the Intended Purpose

If personal information is collected, combined, or used during AI development and operation, or if it is used beyond the intended purpose, the risks of regulatory violations and damages may follow.

Accordingly, data management controls such as data minimization, access permission control, de-identification, and retention and destruction standards must be designed together with ethical requirements.

Risks of Insufficient Safety, Reliability, and Explanation

Malfunctions, hallucinations, errors, security vulnerabilities, and overconfidence in automated decision-making can lead to incidents.

When an incident occurs, a failure to explain “why that outcome arose and what controls were in place” may affect the assessment of the company’s fault and its credibility.

For this reason, systems for performance monitoring, risk assessment, human oversight, emergency shutdown, and logging and documentation are needed.

4. AI Ethics | Phased Response Strategy

Daeryun AI Ethics Phased Response Strategy

AI ethics response is not completed through one-time training or the announcement of a declaration.

It should be built as an ongoing system that embeds ethical requirements into the organization’s decision-making structure and system operation procedures, and that continuously reviews and improves them in line with the changing normative environment.

Current-Status Diagnosis and Ethics Issue Identification Phase

A company should first organize where AI is used in its services and internal operations, then identify bias, privacy, safety, and transparency issues based on data flows and automated decision-making points to set priorities.

In particular, it is efficient to distinguish customer-facing services from internal decision-making systems and to apply differing levels of risk and intensity of control.

Daeryun’s Areas of Assistance

∙ Building an AI use inventory and diagnosing data flows and decision-making structures

∙ Identifying and prioritizing bias, privacy, safety, and transparency risks

∙ Grading the risk of customer-facing services and internal systems and designing differentiated controls

∙ Designing an AI Impact Assessment structure and providing a checklist

∙ Reviewing applicability to high-impact and sensitive areas of AI and analyzing regulation-linked risks

Policy and Control System Establishment Phase

To convert ethical principles and core requirements into internal regulations and processes, a company should organize its ethics guidelines, data management standards, model operation standards, notice and explanation policies, objection and remedy procedures, and incident response manuals.

In addition, when using external solutions and APIs, the allocation of responsibility and the scope of verification should be made clear through contracts and operating procedures.

Daeryun’s Areas of Assistance

∙ Establishing and revising internal AI ethics guidelines and operating regulations

∙ Designing data management standards, model operation standards, and explanation and notice policies

∙ Systematizing objection, remedy, and incident response protocols

∙ Reviewing the structure for allocating responsibility when using external solutions, APIs, and cloud services

∙ Checking consistency among contracts, terms, and internal regulations and supporting documentation

Operation, Monitoring, and Advancement Phase

At the operation phase, effectiveness should be maintained through monitoring of bias and performance degradation, safety inspections, security controls, retention of logs and decision-making records, and regularized training.

In particular, by repeating impact assessments and improvement measures whenever a new service is introduced or a normative change occurs, ethics governance should be advanced into a sustainable form.

Daeryun’s Areas of Assistance

∙ Checking the legal adequacy of bias testing and performance-degradation monitoring systems

∙ Designing systems for retaining AI logs and decision-making records and organizing the evidentiary structure

∙ Organizing the facts and establishing a regulatory response strategy when an incident occurs

∙ Designing AI ethics and compliance training programs for employees

∙ Monitoring amendments to statutes and guidelines and continuously updating internal regulations

Daeryun Law Firm’s Integrated Response System

Daeryun Law Firm operates an AI and Data Intelligence Group, and it supports companies in implementing AI ethics not as a ‘declaration’ but as ‘verifiable compliance.’

By organically linking its capabilities in AI compliance review, the establishment of industry-specific strategies, cybersecurity incident response, and digital forensic analysis, it provides a seamless support system spanning from the diagnosis of ethics risks to incident response.

Specifically, it provides practical advisory that diagnoses the bias, privacy, safety, and transparency issues that may arise throughout the entire AI use process in line with the service structure and data flows, and converts them into internal regulations and operational controls.

In addition, by linking its cybersecurity, crisis response, and digital forensic capabilities, it supports the organization of the facts when an incident occurs, the building of an evidentiary structure, and response documentation, thereby assisting companies in converting ethics risks into a manageable area of control.

If you find yourself in a situation that requires related review and practical advisory, please feel free to request assistance from a corporate attorney at any time.

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