“I thought it was a government-supported project… I was deceived by exaggerated advertisements” File a lawsuit for return of sale price… What are the results?
Plaintiff asserts obligation to terminate commercial sale contract and restore original condition. Court said, “Important promotional content, such as business purpose, is consistent with facts... It is not enough to lead to a mistake.” The court ruled that even if promotional materials were inflated during the commercial sale process, it does not constitute an act of deception. This is because even if there are somewhat exaggerated expressions, it cannot be concluded that it is a false or exaggerated advertisement. On July 24, the 2nd Civil Affairs Division of the Ansan Branch of the Suwon District Court dismissed the plaintiff's claim in a lawsuit filed against the developer by Mr. At the time of the sale, the developer reportedly promoted through catalogs, etc., that the mall was a public-private joint venture and that business safety and economic feasibility were guaranteed. However, after the completion of the mall, Mr. A and others learned that the mall they received was not included in the government project. Accordingly, they filed a lawsuit, claiming that they had signed a contract after being deceived by the developer's false and exaggerated advertisements. It was an argument that not only should the contract be canceled due to a mistake, but the entire sales price should be refunded. The developer countered, saying, “There is no fact that there was any claim or advertisement that there was budget support for any of the buildings,” and “Therefore, the related advertisement only conforms to the facts and cannot be viewed as a false and exaggerated advertisement.” The court also ruled that it could not be said that there was an act of deception at the time of sales promotion. The court ruled, “As a result of a comprehensive review of all promotional materials, including catalogs, it is difficult to say that each building in this case was advertised with the intention of guaranteeing stability as a public-private joint venture or a national project. Therefore, we cannot conclude that the developer deceived the plaintiffs through promotional materials.” Lawyer Ha-yeon Lim of Daeryun Law Firm, the legal representative of the developer, said, “Most of the publicity that the purchasers claim to be deceptive was not conducted on their own. He explained, “It was just a prediction based on an analysis of the building by an unrelated real estate official,” adding, “Even in the official promotional material, there was only a law stating that if financial support from the government was deemed necessary, a portion of the funds could be subsidized or technical support could be provided.” Attorney Lim said, “Above all, the developer was actually selected as the final business operator in the government project contest and was scheduled to receive support for the project cost, so even if the scope and conditions changed somewhat, this was not false. Therefore, the developer had no obligation to return the sale price. “We are not liable for damages,” he added. Reporter Kim Jong-cheol (jckim99@sportsseoul.com)[View full article]
“I thought it was a government-supported project… I was deceived by exaggerated advertisements” File a lawsuit for return of sale price… What are the results? (Shortcut)